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Although NFL ratings decline but still the king of the four major alliances

US local time on Thursday at noon, Nielsen TV ratings statistics released in the NFL regular season 2017-18 TV ratings. According to statistics, this season's regular season NFL ratings compared with last year, down 9.7 percentage points.



Compared with last season, the average number of viewers in NFL games dropped by 1.6 million (16.5 million vs 14.9 million) during the same period.

Last season, the ratings for the NFL regular season have dropped 8 percentage points from the 2015-16 season. In order to change this situation, the NFL League tried the television advertising reform this season, and trying to speed up the game. However, the final ratings data is still very bad.

NFL regular season ratings dropped last season, in part because of the U.S. presidential election. This season, the NFL League was challenged by fans dissatisfied with the player's kneeling protest during the national anthem ceremony. The player's controversial move even put the alliance with U.S. President Donald Trump on the opposite side.

The distribution of rights to broadcast this Thursday night game has also become a major reason for the decline in ratings. Some Thursday night races were broadcast on the NFL Network, CBS, NBC and Amazon Prime Video. As a result, James Murdoch, chief executive of Fox, and Shaun McManus, president of CBS Sports, both attributed NFL's ratings decline this season to the proliferation of broadcast rights.

NFL RedZone from NFL also snatched away some of the spectators who watched afternoon games from CBS and FOX. The NFL Network and Direct TV will make their own special shows each time during the game, playing the best offensive and scoring screens in real time. The two companies have never disclosed their ratings.

However, the NFL alliance does not need to take full responsibility for the decline in television ratings. At present, the great environment of the U.S. media is the decline in the number of television viewers and the gradual withdrawal of television services by the U.S. people. However, while the NFL ratings fell, the ratings of the NBA have risen sharply. Compared with the 2016-17 season, NBA ratings this season has increased by 20 percentage points.

Although it is an indisputable fact that the NFL regular season ratings decline, according to Nielsen TV ratings, out of 30 television shows with the highest ratings in 2017, 20 are rugby matches. The Sunday night game broadcast by NBC and the Monday night game broadcast by ESPN are the most watched weekly TV viewers.

In the prime time ratings, NBC Sunday night race broadcast for the seventh consecutive year won the highest. It also broke the first record in six consecutive years (2005-2010) held by the American Idol program. It also has as many as 29.2% of the 18.2 million viewers and second place in prime prime time ratings - Thursday Night Race (broadcast by CBS). This is also the biggest gap in the history of the top two.

Earlier this week, ESPN officials announced that the total ratings of all its channels in 2017 had risen by 1 percentage point, while their Primetime ratings had risen by 7 percentage points.

For a detailed analysis of the NFL ratings decline, you can read the "NFL ratings decline as a whole broadcast competition reform crossroads" article.

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